The future of energy services
For consumers in the Western world, energy is a low-interest product. Few really understand it and – let’s face it – very few have needed to. It’s readily available and it works. Yet huge changes are taking place within the energy sector. Rising costs, viable alternative sources of energy like solar, distributed and intermittent energy generation, and market liberalization are just some of the developments that will require consumers to be both more aware of – and engaged in – their energy use.
This fundamental shift suggests that the future of energy is not in supply, but in service. Successful energy companies will be the ones who develop a different way of doing business. The ones who engage their consumers with the right information, insight and tools. And the ones who learn how to create a relationship with their customers.